SEO for Real Estate

If your Real Estate website isn’t showing up as high as you want it to in search results, there could be a few reasons behind it. These include mistakes in your SEO strategies, like not listing properties correctly under your firm on property listings, having different details about your firm across local business directories, changes in search engine algorithms, or technical problems on your site. Our real estate SEO expert carefully examines these factors to understand how your website is doing right now, and then we come up with a plan to make it work better and have a stronger impact on SEO.

Here’s what we do during this process:

∙ Keyword Assessment: We evaluate the keywords relevant to your real estate business and the locations where your properties are listed. We recommend adjustments to ensure your keyword rankings align with your business goals. 

∙ Content Marketing Review: We assess how your brand is represented through informational blogs about properties, promotional press releases highlighting the variety of properties you offer for different types of buyers, and transactional landing pages showcasing the unique features of each property you help sellers promote. These elements also impact your search engine rankings.

∙ Backlink Analysis: We analyze the strength and quality of your backlink profile, identifying areas where improvements can be made to boost your website’s authority.

∙ Technical Website Crawl: We conduct a thorough scan of your website to uncover any underlying technical errors that may be affecting its indexability and performance on search engines.

Digital marketing and content are a part of SEO for real estate, but to create a strong brand identity that ranks on search engines, you need proper on-page SEO optimization. This includes optimizing the search intent of the user, meta tags, internal and external linking, configured URLs, page speed, headers, etc. We focus on making your real estate company website create a smooth user interface and an experience that converts them into leads.

While on-page gives you control over the user experience on your website, for a better strategy, including off-page SEO helps add better value and reach. The search engine scans the content based on the user’s intent and makes your property crawl to the first page. Our team performs off-page optimization through articles, guest blogs, public relations, local SEO, brand mentions, social media, etc., ensuring the user intention diverts to your website for property inquiries.

While you focus on optimizing content and SEO to make your properties reach every interested person, making that person stay and explore your website is equally important. Technical SEO for real estate ensures crawling, rendering, indexing, website structuring, security links, etc., are on point and the user enjoys the exploring experience. It even supports fixing broken links, data markups, and other technical detailing of your website.

For a real estate company, being locally recognized is the most crucial. Your main target audience for buying and selling a property will always be those living in the vicinity first. Real estate involves selling immovable assets, which requires a physical visit to close the deal. Real estate SEO services at our company focus on creating location-specific strategies based on the property area and accessibility from other locations. This allows your nearby audience to get in touch quickly when the search is location-based and related to near me.

Content strategies combined with correct keywords and a targeted local market are the complete package your real estate business wants for growth. At Savit Interactive, we make sure that we know your target audience and the details of the property and its area well so that we can create attractive content ideas. The content including blogs will focus on mentioning minute details of your property with location-specific keywords. This will eventually inform your audience why they must choose you to find the perfect property in an area.

The success of every property sale you handle depends significantly on how visible both the property and your real estate firm are in local search results. This search intent has a unique aspect, divided into two main parts: targeting clients in your immediate area and attracting those interested in buying property in specific locations where you have listings. It’s crucial to ensure that your presence in local search results caters to both aspects effectively. 

That’s why our citation building efforts are segmented into two parts:

1. Accurately citing your real estate firm on local business directories and your Google My Business profile to enhance website visibility. 

2. Ensuring accurate citation of the properties you’re handling on your website, providing precise details to increase visibility and credibility in the specific areas where the properties are located.