Ecommerce SEO Services

SEO audits give you a roadmap for improving your search results performance by identifying specific actions you can take. However, auditing an ecommerce site can be quite time-consuming due to the sheer volume of elements to review across numerous webpages. Our team of Ecommerce SEO experts handles this task for you, taking care of the following: 

∙ Conducting a website crawl to identify technical errors affecting the user experience and indexing of product pages.

∙ Assessing core web vitals quality against benchmarks.

∙ Tracking domain authority growth in relation to backlink efforts.

∙ Addressing duplicate and broken pages, including content violations of search engine terms.

Chances are, you’re not the only provider of the products in your specific niche. That means there’s competition for the keywords you want to rank for. Our team of Ecommerce SEO experts do thorough analysis of your competitors’ strategies. We come up with solutions to overcome the efforts your brand has been lacking, due to which you can surpass others in the present limelight.

Knowing what your customers are searching for products related to your niche is important. And our extensive keyword research allows us to create a collection of keywords that help you appear right where you want to be.  

We identify keywords with favorable odds of ranking well striking a balance between low competition and high search volume. Leveraging our array of tools and expertise, we’ll elevate your presence in search results. We ensure your website resonates with the search queries your target customers are making, distinguishing you from other ecommerce rivals.

The entire architecture of your website should be aligned with user experience and search engine comprehension. The success of your product sales hinges on how effectively you engage customers on your product page. The longer you can hold their attention, the more opportunity they must consider making a purchase.

Understanding the importance of webpage layout, we implement the following aspects in your Ecommerce website:

∙ Menu Section & Breadcrumbs: In the header menu, we highlight your offerings with clear links to category pages, discounts, and offers for easy navigation. Breadcrumbs above each page level simplify user navigation through the site hierarchy, minimizing the need to backtrack. 

∙ Product Page Layout: We optimize product pages to display all essential details—buying options, product information, and visuals—without requiring excessive scrolling, ensuring a seamless user experience.

∙ Footer Section:

In the footer section of your ecommerce website, we ensure that certain essential elements are consistently present at the bottom of every page. This typically includes:

 Legal information such as copyright notices.

 Contact information including business address, phone numbers, email address, and social media icons.

 Useful resources such as a sitemap, email sign-up form, links to privacy policy, delivery and returns information, and FAQ page.

 Additional information like your logo, login option, and community page.

∙ Sticky Button: We’ve seen a notable boost in conversion rates for our ecommerce clients with the use of a sticky button. We’ve now incorporated this strategy into our website structure, ensuring the button stays visible as customers browse product pages, encouraging ongoing consideration of purchase.

Running an ecommerce business involves more than just putting up basic landing pages with a short product description and a buy button. The clarity a customer has about the product significantly impacts sales, and that’s where content marketing comes in handy.

By leveraging:

∙ Guest posts

∙ Accepting reviews

∙ Informative blogging on the client’s webpage

∙ Accurate and concise product descriptions

∙ Infographics demonstrating product usage

∙ Showcasing brand accolades through newsletters

We incorporate these elements to boost the sales of your products. By presenting information accurately and integrating relevant keywords wherever possible, we ensure your product pages and category pages achieve the visibility they need. And at the same time our blogs aid in inbound marketing by following a pattern of educating, presenting, and selling.

While large platforms like Amazon boast nationwide networks of merchants, your brand likely operates with a limited number of distribution points. To effectively connect with customers near these locations—whether they are warehouses or physical stores—local SEO is crucial, even for ecommerce websites. 

In our Local SEO efforts for your ecommerce venture, we focus on: 

∙ Creating location-specific pages.

∙ Integrating location-based keywords to ensure your brand ranks high in targeted local search results.

∙ Maintaining and updating your Google Business profile with accurate information such as phone number, address, provided products, and images (which are also submitted to Google’s Merchant Center).

With our local SEO tactics, we verify your local presence straight on Google Maps. This not only boosts your visibility but also instills confidence in visitors about the authenticity of your ecommerce offerings. It dispels common doubts regarding the origin of products, making your business more trustworthy.

As an ecommerce website owner, your website is like the face of your business. However, to stand out among your competitors, your website needs to look credible. This credibility is what search engines prioritize when ranking websites.

Through link building, we enhance the domain authority of your ecommerce website, which is essentially a measure of its credibility to search engines. Our process involves strategically creating backlinks on reputable websites within your niche. 

Through methods such as guest posts, Q&A interactions, and classified postings, we acquire quality backlinks that draw valuable “link juice” from these respected sources. This added credibility helps your website climb higher in search rankings, strengthening your position within your competitors.

The search algorithm for ecommerce websites continually evolves. To maintain steady organic traffic and effectively sell your products, it’s crucial to adapt and assert your presence in targeted search results.

We utilize tools like Google Search Console and SEMrush to gain insights into necessary changes for your SEO strategy. By closely monitoring your website’s progress across targeted keywords, we develop action plans to expand your online reach to your customers.

During our meetings and in our detailed real-time reports, we offer you a thorough understanding of how we’re integrating keywords into your Ecommerce SEO journey. 

Our reports cover: 

∙ Keyword statistics

∙ Completed tasks

∙ Content created

∙ Upcoming tasks planned

You’ll also have direct access to the assigned Ecommerce SEO expert for your venture whenever you need to discuss or prioritize anything.