NYC SEO Company

Keyword research is like looking into a mirror for your business. It helps you find the words people use when searching for services like yours, especially in your area. This could also provide insights into which strategies you may need to adjust in your business operations based on the demands of your target audience.

The following are the tasks which the team members in our New York SEO company carry out during the keyword research process:

1. We study your target audience to identify those who are most likely to need your services.

2. We pinpoint the main keyword that sets you apart in your market and choose one that has adequate search volume.

3. We find longer tailed keywords that match what your potential customers are searching for. This helps us understand their intentions better and consequently rank higher on those phrases.

4. We also look at what keywords your competitors are using so we can outshine them step by step.

For a business catering to the needs of New York locals, it’s highly essential to establish a strong presence both sentimentally and geographically within the local community. And in a bustling city like New York, consumers tend to favor businesses that are conveniently located nearby.  

Local Business Citation building involves gathering mentions or references to your business across various online platforms. This process is crucial for businesses as it enhances your visibility in local search results in New York and major search engines, ultimately driving more traffic to your website and boosting sales.

The challenge is that – Google can assist with this effort only if your NAP details are accurate and relevant to local search queries across the web. And the real deal breaker in this process is managing this consistency on numerous websites all over the worldwide web.  

At Savit Interactive, we acknowledge how time-consuming this task is when a business owner is doing it alone. It can be quite overwhelming and mentally exhausting as they must improve their SEO skills along the way. But with our Local Citation Building Service, we can handle your business mentions on hundreds of websites, easing your workload and ensuring smooth business operations.

The On-page SEO of a website involves being a relevancy parameter to both the consumers and the search engines, with a primary focus on meeting a website visitor’s needs. It assists search engines in comprehending a website’s content and determining its relevance to a user’s search query. This also means that the more efficiently a website’s On-page SEO is implemented, the greater the chances of it ranking higher on Search Engine Results Pages (SERPs).

In our On-page SEO effort, we pay attention to several important factors:

1. Optimizing the content for better UX and effortless internal linking.

2. Selecting and placing keywords strategically throughout content to avoid disruption in the reading experience of the user, while maximizing impact on search engine rankings.

3. Optimize design, layout, and URL structure for search visibility.

4. Optimizing HTML elements like meta descriptions, headers and title tags, to accurately reflect the page’s content and purpose.

Technical SEO impacts lead generation and sales by primarily affecting a website’s search engine rankings. It involves making technical adjustments to aid search engines in crawling, indexing, and ranking website content. In essence, technical SEO ensures that your site is easily navigable and devoid of any technical glitches that hinder search engine understanding and ranking.

Our checklist of tasks involved in Technical SEO includes:

Website Optimization: 

∙ Enhance server response time.

∙ Minimize render-blocking JavaScript and CSS.

∙ Reduce resource and HTTP requests.

∙ Implement browser cache policies.

∙ Streamline site loading.

Content Management:

∙ Fix broken links.

∙ Ensure resource crawlability.

∙ Remove duplicate content.

∙ Implement structured data markup.

Site Maintenance:

∙ Eliminate redirects and redirect loops.

∙ Test robots.txt files.

∙ Verify indexed content.

∙ Update sitemaps.

A search engine’s primary objective is to promptly deliver users with the most relevant search results. It aims to ensure that the results it provides match users’ queries and offer them value. The advanced algorithms of search engine heavily relies on various factors to assess the value, relevance, and quality of content. And backlinks play a crucial role in this process by signaling the search engines that a particular article, video, infographic, or guide can address a user’s query effectively. Each backlink to your website serves as a vote of confidence, enhancing your website’s authority. The more high-quality backlinks a webpage receives, the better its chances of ranking higher in search results.

Generating a high volume of backlinks requires expertise and technical knowledge about Domain Authority and Domain Rating. Hence why this task is best handled by professionals who can strategically distribute backlinks across various platforms. Our SEO experts possess the necessary skills to enrich your website with quality backlinks, boosting its online visibility and search engine rankings.

Ecommerce SEO boosts your online shop’s visibility, bringing in more visitors and extending your brand’s reach. It involves diverse tasks, such as crafting content that matches popular search terms. For instance, a shoe Ecommerce site can increase its web traffic by publishing content like “tips for shoe polishing without causing damage.