Local shops like those cute DIY stores with handmade crafts, thrift shops, and even your favourite restaurant chains rely a lot on being easy to find online. You know, when you’re looking for a quick solution nearby and don’t want to waste time and money going far.
So, being easily found on search engines for local searches is a big deal for these businesses. It’s the strongest weapon in their arsenal to make triumphant success possible in the fast-paced digital business competition, helping them make more money.
Given the intense competition at the local level, these businesses use different marketing tricks to stay on top and be noticed by the right people in their intended area of service, with NAP citation being one of them. Prominent search engines like Google maintain their own proprietary index of local businesses, and this list depends significantly on the accuracy provided in your NAP citation uploaded in local search engine listings.
At Savit Interactive, we’re experts in providing helpful Business Citation Services. Whether your business is just starting, or you’ve been around a while without investing in local SEO – we’re here to help you stand out and get ahead of your local competition
A local citation is an online reference to your business’s Name, Address and Phone number (NAP). Similar to having links to your website on guest posting blogs, the listing of your business on relevant local business directories, apps and social media platforms is a deciding factor in this strategy. Google takes these Local Search Citations into account when assessing the online credibility of your business, especially in a local context as it compares your standing against other local competitors.
You don’t have to include links back to your website for citations to count. Just having your Name, Address, and Phone number (NAP) listed in plain text is enough. Citations can be either structured or unstructured. Structured ones follow an organized format, like a Yelp listing. Unstructured citations, on the other hand, are more casual mentions of your business, like being talked about in the body of a blog article.
Google recognizes that not everyone is an expert at building links and marketing, even if they have a fantastic business. Therefore, they consider online mentions of your business (known as citations) as a factor in determining your ranking in local search engine results
As a leading local citation building service, we make sure carry out accurate mentioning of your business NAP details across various websites. This method enhances the accuracy of your information, building trust with Google to display your NAP details to users looking for services in your specific niche.
NAP syndication holds immense importance because neglecting it can result in customer confusion. Inconsistent NAP details may leave customers puzzled or frustrated. Discovering different addresses or phone numbers might cast doubt on the business’s legitimacy, leading customers to contact the wrong number or visit the wrong address.
This unrest in customers’ minds can result in negative online mentions, eroding the credibility of your brand. What’s more? Such inconsistency is not entertained by search engines like Google, which prioritizes accurate information. If Google deems your business untrustworthy, a substantial decline in search rankings may follow.
And while we are talking about rankings, for businesses that heavily depend on their location, inconsistent information can harm your local search rankings. This, in turn, may result in lower business revenue, as people might lose trust in your website. Instead, they may choose other service providers offering the same services as yours whose NAP syndication has been done with utmost accuracy.
To make this strategy to work, we carry out a list of tasks that provide tangible results for your local SEO project.
1. Complete Citation Audit Every local SEO campaign starts with one common activity: checking the consistency of all the business citations on various directories. If your listing information isn’t consistent, it can harm your ranking. Many cheaper services tend to skip this vital step, but it’s one we make sure to include.
We conduct a thorough audit of your existing business listings, giving you a detailed report on both correct and incorrect citations. Our goal is to provide you with the best strategy to fix any errors and remove duplicate listings that can hurt your Google ranking. This screening process is a part of every campaign we run, ensuring we catalog the right information and avoid unnecessary repetition of efforts.
This results in a fully detailed report that provides a clear roadmap on the best ways to fix any inaccurate citations.
2. Local Citation Building
During our time in business, we’ve carefully chosen the most effective and fitting business directories for various locations across regions and even countries. After identifying the most suitable directories for your area of operation, we implement three different strategies based on your unique business needs.
Your customized campaign takes into account factors such as your business type, niche, city, industry, and competition density. It’s crafted using our extensive data gathered from crawling thousands of top-ranking Google+ Local pages over the last 19 years.
- Ego directories – These are the most popular and authoritative listing websites, such as Yelp, BING, Clutch, and more. We showcase your business NAP (Name, Address, Phone number) details on these profiles, solidifying your brand identity. While not niche-specific, they act as all-inclusive business directories, enhancing your online presence.
- Industry-Specific Directories: We put your business details on directories that are specifically designed for your niche and local search engine result pages (SERPs). By providing accurate information and optimizing content with relevant keywords, this approach allows us to bring forth considerable improvement in your local search rankings.
- Review Citations: We submit your listing to review directories related to your industry, trusted by Google. Positive reviews contribute to Google recognizing your business as a more credible and trustworthy entity, which can positively influence consumer trust.
rankings and avoid unnecessarily tinkering with aspects that don’t have any effect.