A study found that when people want health-related information, 83% of them begin their research on search engines. Given this trend, it’s likely that individuals may search for exercises to relieve their muscle and joint discomfort.
This means if your solutions directly address people’s problems, you have gained their interest. But if you overlook this chance, you could be missing out on loads of potential clients who might be heading to your clinic in search of chiropractic help.
However, to catch their interest, you need to appear on the first page of search results. Why? Because 75% of search engines users never scroll past the first search results page. Search engines aim to provide the best answers, so if your site looks trustworthy, you’ll rank higher.
Since there’s stiff competition among chiropractors vying for a spot in the top 10 search results, it’s necessary to have a solid plan in place.
Continue reading this blog to discover the effective strategy curated by our Chiropractor SEO Experts. It will help you bring in the right clients by making the most of your visibility within an organic traffic pool.
How Does SEO Work for Chiropractors?
SEO (Search Engine Optimization) for chiropractors involves ensuring your website appears at the top of search results when people seek help for muscle, bone, and joint issues. By showcasing your chiropractic services prominently in search results, you can convince potential clients that you have what it takes to address their specific needs. This increased visibility attracts more people to your services, helping you convert them into satisfied customers.
The chronological order is rather simple:
- Understand Your Audience: Figure out how your potential clients are searching for solutions online by doing keyword research.
- Know Your Competition: See what other chiropractors are doing to rank higher in search results (SERPs) through competitive analysis.
- Make a Plan: Develop a strategy to improve your visibility for the search terms your target audience commonly uses.
- Attract Organic Traffic: Use your improved visibility to bring more people to your website naturally.
- Engage Your Visitors: Keep visitors interested with compelling content and an easy-to-navigate website.
- Show Your Expertise: Highlight your skills in relieving muscle, joint, and bone pain to build trust with potential clients.
- Convert Visitors: Turn website visitors into leads by encouraging them to take action, like scheduling an appointment or signing up for a newsletter.
- Watch Your Business Grow: Experience an increase in revenue and a steady stream of clients as your online presence strengthens.
Using this sequence, let’s break down our plan step by step to create an SEO strategy for your chiropractic website.
Strategies from a Chiropractor SEO Company for Implementing SEO on Your Clinic’s Website
1. Competitive Analysis
An essential thing in competitive strategies in any business is excelling at each element your competitors have done to gain their respective positions.
In SEO for chiropractors, competitive analysis refers to compiling data about what SEO strategies your competitors implement to gain their search engine rankings for a particular search phrase. Even a slight change in search phrases provides different search results.
These factors prove to be influential while achieving search ranking in the top 10 for any targeted search query:
- Monitor the varied keywords they are ranking on
- Evaluate their content quality on service pages and the subsequent content strategy like blogging, guest posting, client testimonials, and images used on the websites.
- Assess the ease of navigation their website provides (website layout) while maintaining a promising user experience (UX/UI)
- Gauge their domain authority and the backlink profile responsible for it.
2. Keyword Research
The competitive analysis will give you an overview of keywords that should be prioritized in your SEO venture. But again, it’s a methodical process. Some keywords may not align with your brand’s tone, while others shouldn’t be targeted until your website has achieved a suitable ranking.
So, segregate your process like this:
- Understand your audience:
They might search for terms like “joint chiropractor” or get even more specific with something like “sciatica chiropractor.” By analyzing these search terms, you can gain insights into how your target audience behaves on search engines.
- Compete directly against rivals:
Check what keywords your regional rivals are using for their high-ranking website. Evaluate their content and backlink profiles to gain insights into their SEO strategy. Consider competing with them using the same keywords or something similar.
- Diversify Keyword According to Intent:
There are search users who may want to learn about body anatomy to self-manage. Their searches might lead to blogs on exercises or after-effects of negligence (informational intent). Some actively seek the best chiropractors nearby understanding the severity of their pain (commercial intent). To maximize inbound marketing, you must aim to be visible for various search intents. By catering to different user needs, you enhance your online presence and attract a wider audience seeking chiropractic services.
- Evaluate keyword weightage:
Tools like SEMRush or Google Search Console can help you understand how often each keyword is searched and how tough the competition is. Look for keywords with high search volume but low competition. They are an excellent set for your SEO campaigns. Also, consider targeting long-tail keywords (made of more than 3 words) to climb the relevancy ladder of your niche-specific search results.
- Monitor and Adjust:
Keep an eye on your keyword rankings and make adjustments as needed. Once your position stabilizes, think about adding keywords with higher search volumes and greater ranking difficulty. We’ll discuss how to rank for these tougher keywords later in the blog.
3. Focus on Local SEO
During keyword research, you may have noticed that users often search for phrases like “chiropractors near me.” A research confirms this trend, revealing that nearly three in ten consumers rely on map functionality when conducting searches. This suggests that location is becoming increasingly important in how people choose service providers.
The bottom line is, aim to appear at the top of local search results like – “chiropractor services near me”. And here is how you can do it.
- Create Location-Based Service Pages:
To make sure your business stands out in local searches, you have to create a service page for the target audience’s location.
For example, if you are targeting people in New York, you need to create a webpage with your primary keyword: “chiropractors in New York.” This ensures that search engines recognize your content when people search for chiropractic services in the mentioned area.
Also, even if the people in New York use the “near me” search phrase, your practice will still pop up first on their search results page. That’s because search engines like Google consider the searcher’s current location, making sure they get results that are closest to them.
- Optimize Your Google My Business Profile:
When you look up a local service on Google, you’ve probably noticed a section that showcases several businesses relevant to your search location. This section conveniently includes their Google Maps locations. This is precisely what you should aim for with your chiropractic practice. It should be easily discoverable on Google for individuals seeking nearby services.
Having a verified location on Google Maps can make a big difference for your business. Did you know that 5% of Google My Business listing views lead to actions like website visits, calls, or requests for directions? Even though it might seem like a small number, the conversion rate can be significant, especially when you’ve provided the information users are searching for.
To make reap benefit from this mode of marketing, you must create a Google My Business Profile. Write a gripping description of your business to entice potential customers who discover you on Google Maps. Your profile should also include vital details such as your operational hours, precise business address and consistent contact information like phone number, email address, and website forms. This helps improve your search engine optimization (SEO) and ensures potential customers can easily find and connect with you.
4. Citation Building
Citations are like breadcrumbs that help search engines figure out if a business is legit and important in a particular area. These citations include mentions of chiropractic clinic’s name, address, and phone number (NAP) across diverse online platforms.
When search engine bots encounter consistent and precise citations across multiple reputable sources, they develop trust in the authenticity and prominence of the business in that locale. This potentially leads to improved visibility in local search results.
Steps to do in citation building:
- Research and Audit: If you are someone with a brand new website, start researching the citation sources where you can upload your NAP details. But if you are already someone with their feet deep into multiple attempts of local SEO, audit your citations. Find the ones you have created, and the unclaimed ones made by other people on review sites.
- Create a local citation: Once you have found credible citation sources like Yelp or local data aggregators like Neustar, execute your brand mention with accurate NAP details and preferably a link to your home page along with it.
- Update Existing Citations: You can use tools like SEMRush’s Local citation finder to find each digital footprint of yours on the world wide web. You will be able to find all kinds of citations – ones you have made in the past and unclaimed ones. Update the existing citations with consistent details to improve your authenticity factor in front of search engines and users.
5. Link Building
Besides local prominence, another crucial factor influencing your website’s ranking is its credibility compared to other reputable sources within your niche. Search engines prioritize trustworthy sources to ensure they deliver relevant and reliable content to users. In order to do that, you need to have the same sources talking about your services or mentioning accurate information about your niche while giving you credit.
This process, according to Moz, contributes to the domain authority of your webpage. This metric enables website owners to assess their website’s credibility and position within their industry or niche. To improve this score, you need an effective link building strategy.
All you must do is avail yourself of backlinks (anchor texts linking back to your site) from trustworthy sources in your chiropractor industry. To ensure these backlinks appear genuine and not spammy, common tactics include:
- Guest posting
- Participating in Q&A discussions
- Distributing press releases
- Listing on local business directories, and more.
6. Content Creation
Content creation and SEO are closely intertwined. Without SEO, even the best content may struggle to reach its intended audience. Similarly, without accurate and credible content, SEO efforts alone may not achieve the desired website ranking and conversion rates. The more premium quality content you have the more your on-page efforts like keyword optimization in heading title and meta descriptions, will bear fruits.
There are various kinds of content you can create with consideration of an SEO strategy:
- Blogs:
Published on a website’s blog segment, the content should offer straightforward information about the services you offer and how they can address common problems people often encounter.
This page can be linked to many other blogs and service pages (pillar page format) on your website, which is a helpful way of creating internal links without being spammy. It’s a smart SEO practice that ensures search engines recognition which allows you to rank more of your website’s pages, thereby increasing your visibility online.
- Infographics:
This Imagery content displays data or minimal texts to explain a topic in a brief manner and allows backlinking opportunities. Infographics thus provide two benefits: user engagement and search engine comprehension.
- Videos:
Another great way to enhance your blogs or other informative content is by incorporating videos from YouTube. YouTube is a trusted platform, making it an excellent source to supplement your written material. By optimizing video titles, you can offer helpful content such as “how-to” guides or client testimonials. This type of content not only demonstrates your expertise but also reinforces the quality of your work to your audience.
- Product Reviews and Description:
Getting industry experts to review your products on their blogs or news websites can significantly benefit your brand. When they mention your brand in their high-quality content, it not only drives referral traffic but also boosts your credibility within your industry.
Creating precise product descriptions that captivate visitors and evoke a strong “buying” intent for the product can have a dual impact. Not only does it directly influence sales, but it also enhances your search engine rankings.
As a result, your average sales ratio is boosted, leading to greater success for your online business.
7. Technical SEO
While mastering technical SEO terms alongside other website-related knowledge might seem challenging, procrastinating shouldn’t be an option.
To achieve better results from your SEO efforts, it’s essential to earn the trust of both search engines and the organic traffic visiting your website.
For Search engines users:
- Webpage loading time:
It’s essential to minimize your website’s loading time because people searching online expect quick solutions – especially in their search for chiropractors. A slow website can frustrate users and drive them away. To improve your conversion rate, optimize your site for faster page loading speed. This quality is heavily appreciated by search engines and can lead to better website ranking on SERPs.
- Mobile Friendly:
According to a report, about 58.5% of US adults rely on the internet to look for health information. With such a large audience turning to the web, it’s crucial to optimize your chiropractor website for easy navigation on smartphones.
- 301 Redirects:
Sometimes, when you move data from one site to another and decide to get rid of the old webpage, it still hangs around in search engine databases. This means it could pop up in search results, leading to a dead end if someone clicks on it. To prevent this, you can use 301 redirects. This feature automatically guides users to the new, relevant webpage, ensuring they get the information they’re looking for without any hassle.
For Search Engine Algorithm:
- Assured Security:
Search engines prioritize the security of their users’ data above all else. To establish your website as a trusted and secure platform, it’s essential to prioritize implementing the HTTPS protocol for encrypting data. This helps ensure the safety and confidentiality of user information, making visitors feel more confident and secure when browsing your site.
- Robots.txt File
This text file, located at the root of your website, instructs search engine crawlers on which pages or sections should be crawled and indexed and which ones should be excluded. Basically, it sets a serial order for crawling and indexing of webpages. This text file assists in controlling the flow of search engine traffic to your site and preventing indexing of sensitive or duplicate content.
- Sitemap
A sitemap is an XML file that lists all the pages on your website, along with their relative importance and how often they are updated. It helps search engine crawlers understand the structure of your site and ensures that all pages are discovered and indexed efficiently.
- Structured markup
Structured data markup provides additional context to search engines about the content on your website. By adding markup to your HTML code, you can highlight important information like product details, reviews, events, and more. This helps search engines display richer and more informative snippets in search results, enhancing visibility and click-through rates.
- Customized URL
A customized URL structure is essential for both search engine optimization and user experience. By creating descriptive and keyword-rich URLs that reflect the content hierarchy of your chiropractor website, you make it easier for search engines to understand the relevance of each page. Additionally, user-friendly URLs are more memorable and shareable, leading to better click-through rates and engagement.
8. On-Page SEO:
On-page SEO helps search engines understand what your content is about so they can show it to the right people. It’s like giving directions to search engines, so they know where to place your content in search results, making sure it reaches your target audience.
The list of on-page actions on Chiropractor website include:
- Optimizing Metadata: Create precise heading tags that provide an outline for the content. And meta descriptions that highlight your chiropractic services, incorporating focused keywords naturally.
- Image Alt Text: All of images used on your website (could be of massages or spine alignment) should have descriptive alt text to improve accessibility and SEO.
- Internal Linking: Strategically link relevant pages within the website to improve navigation and boost SEO.
- Check for Errors (404): Regularly audit the website for 404 errors to provide your potential clients with a smooth user experience and maintain search engine rankings.
SEO isn’t a straightforward marching drill. It basks in different aspects involving local prominence, user experience, search engine comprehension of your website, and effective content creation. The above actionable strategy can help you achieve the online visibility you want for your chiropractor website. With the resultant organic traffic, you can expect an increase in your business revenue.
However, managing all these tasks and monitoring the analytical progress of a website can be a lot for a healthcare provider like a chiropractor. If you recognize the focus and effort needed for this strategy, you can rely on Chiropractor SEO Expert to get the best results in SEO marketing.
Schedule a consultation to learn more about our SEO strategy for chiropractors and how it can benefit your practice’s revenue.
