Local Citation Building Services
We Build Relationships Not Just Links
Boost your business online
visibility with our NAP citations
Local shops like those cute DIY stores with handmade crafts, thrift shops, and even your favourite restaurant chains rely a lot on being easy to find online. You know, when you’re looking for a quick solution nearby and don’t want to waste time and money going far.
So, being easily found on search engines for local searches is a big deal for these businesses. It’s the strongest weapon in their arsenal to make triumphant success possible in the fast-paced digital business competition, helping them make more money.
Given the intense competition at the local level, these businesses use different marketing tricks to stay on top and be noticed by the right people in their intended area of service, with NAP citation being one of them. Prominent search engines like Google maintain their own proprietary index of local businesses, and this list depends significantly on the accuracy provided in your NAP citation uploaded in local search engine listings.
At Savit Interactive, we’re experts in providing helpful Business Citation Services. Whether your business is just starting, or you’ve been around a while without investing in local SEO – we’re here to help you stand out and get ahead of your local competition
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NAP Syndication
What is Local Citation Building in SEO?
A local citation is an online reference to your business’s Name, Address and Phone number (NAP). Similar to having links to your website on guest posting blogs, the listing of your business on relevant local business directories, apps and social media platforms is a deciding factor in this strategy. Google takes these Local Search Citations into account when assessing the online credibility of your business, especially in a local context as it compares your standing against other local competitors.
You don’t have to include links back to your website for citations to count. Just having your Name, Address, and Phone number (NAP) listed in plain text is enough. Citations can be either structured or unstructured. Structured ones follow an organized format, like a Yelp listing. Unstructured citations, on the other hand, are more casual mentions of your business, like being talked about in the body of a blog article.
Google recognizes that not everyone is an expert at building links and marketing, even if they have a fantastic business. Therefore, they consider online mentions of your business (known as citations) as a factor in determining your ranking in local search engine results
As a leading local citation building service, we make sure carry out accurate mentioning of your business NAP details across various websites. This method enhances the accuracy of your information, building trust with Google to display your NAP details to users looking for services in your specific niche.
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Why is NAP Syndication Important?
NAP syndication holds immense importance because neglecting it can result in customer confusion. Inconsistent NAP details may leave customers puzzled or frustrated. Discovering different addresses or phone numbers might cast doubt on the business’s legitimacy, leading customers to contact the wrong number or visit the wrong address.
This unrest in customers’ minds can result in negative online mentions, eroding the credibility of your brand. What’s more? Such inconsistency is not entertained by search engines like Google, which prioritizes accurate information. If Google deems your business untrustworthy, a substantial decline in search rankings may follow.
And while we are talking about rankings, for businesses that heavily depend on their location, inconsistent information can harm your local search rankings. This, in turn, may result in lower business revenue, as people might lose trust in your website. Instead, they may choose other service providers offering the same services as yours whose NAP syndication has been done with utmost accuracy.