Law Firm SEO Company

Your law firm’s website may struggle to achieve higher rankings in search engine results pages (SERPs) due to various factors. This could include search engines not properly distinguishing the range of legal services you offer due to the absence of a sitemap, incorrect keyword selection, or content that fails to clearly explain your role in legal scenarios. We thoroughly analyze these issues to understand your website’s current state and develop a strategy to improve its performance and SEO impact.

Here’s what we do during this process:  

∙ Keyword Assessment: We take a close look at the keywords relevant to the services your law firm offers and the areas you cater to. We recommend adjustments to the keywords you’re targeting align well with your business objectives.

∙ Content Marketing Review: We evaluate how your brand is portrayed through informational blogs covering legal topics, promotional press releases highlighting your firm’s achievements, and transactional landing pages designed to convert leads into clients. These elements significantly influence your search engine rankings.

∙ Backlink Analysis: We examine the strength and quality of your backlink profile built on reputable legal niche sources, identifying areas where improvements can be made to enhance your website’s authority.   

∙ Technical Website Crawl: We conduct a comprehensive scan of your website to uncover any technical errors that may impact its indexability and search engine performance. This includes issues such as site structure, unstructured data markup, and compromised mobile compatibility.

Adjusting your law firm’s website for search engines involves more than just purchasing a good-looking, ready-to-use template or implementing generic digital marketing plans with SEO. Savit Interactive has encountered and addressed the challenges faced by our clients, leading us to understand that on-page SEO is a collaborative process. Achieving a top spot for your law firm’s website requires careful preparation, including the optimization of meta tags, headings, and URLs for every webpage. Our approach also considers user behavior, to make an intuitively structured layout that can be easily navigated by both users and search engines crawlers.

Boosting your website’s search rankings requires Off-Page SEO optimization. Without it, your rankings may not reach their full potential. Search engines evaluate websites based on how well their content aligns with promised services. With millions of webpages, it’s a challenge for a search engine to decide which to crawl first. We enhance your website’s off-page credibility by building relevant backlinks. Establishing credibility and authority as a lawyer with search engines is achieved by acquiring high-quality backlinks from reputable sources. This involves guest blogging, crafting shareable content, participating in legal directories, and networking in the legal community. Increased credibility guarantees that search engine crawlers give your website higher priority. This leads to improved rankings that last over time.

When we use a search engine, we’re looking for quick solutions to our problems. People facing legal issues don’t want the unnecessary hassle of spending time on a website that won’t help them find a solution instantly. Technical SEO involves optimizing the technical side of a website to make it more visible on search engines. This involves things like speeding up the website, fixing broken links, boosting security with HTTPS, creating XML sitemaps, and using structured data markup. A website that’s technically solid ensures that search engines can smoothly go through and index the content of a law firm, making it easily accessible to those searching for it.

In order to compete in the local maps results, Savit Interactive’s local SEO strategy is not just limited to optimizing your Google My Company listing and Company profile. Our SEO experts will employ the following tasks:   

∙ Performing Local Citations: A local citation, often known as NAP, involves listing your business details like name, address, and phone number on business directory websites. It’s a crucial step to boost your clinic’s visibility in the local online scene. This ensures that the right local audience can easily find and connect with your clinic.  

∙ Filter the Spams: Handle any spam reviews that could harm your clinic’s reputation on Google My Business Listings.  

∙ Improved Internal linking: Localized content and local link popularity are necessary to boost the visibility of your service in Google Maps results.   

∙ Regional Keywords Are Key: We will conduct keyword research according to your locality and your niche.   

∙ Representation: We will eliminate duplicate citations and add location pages to your website that showcase your name, address, phone number, practice hours, and testimonials from your happy patients.

We consistently produce high-quality, informative, and engaging content that addresses their target audience’s legal concerns and queries. At Savit Interactive, our services are focused on matching the local and topical search intent of your target customer. By crafting valuable and engaging blog posts, articles, case studies, and guides, firms can position themselves as authoritative sources in their respective areas of practice, thus enhancing their SEO efforts.

A law firm is ready to handle various legal practices, and to promote each specialty effectively, you require a solid SEO strategy. Here are some areas of expertise that can benefit from implementing SEO for Law Firm:

∙ Criminal Defense

∙ Family Law

∙ Business Law

∙ Immigration Law

∙ Property Law

∙ Personal Injury

For these specialties, it’s common for firms to target local clients. To attract clients specific to your area of expertise, a local SEO strategy is a must. This involves:

∙ Listing your law firm on reputable and relevant directories to influence off-page visibility (Business Citations).

∙ Optimizing Google My Business listings by ensuring accurate contact information (updated NAP), thereby earning credibility verified by Google. This information is presented effectively on Google Maps.

∙ Showcasing client reviews highlighting your proficiency in resolving cases, along with operating hours and service locations, through local business schema markup. This encourages clicks and engagement from potential clients within your targeted locality.