Although Search Engine Optimization which is also known as SEO, is generally the subject matter discussed by web masters or experts promoting a particular website. This article is for those who wish to get some basic tips on how to finalize or appoint an Expert SEO Company after understanding their competence. As it will be very difficult to discuss the do's of Search Engine Optimization we will discuss the don’ts part of it.
Before we discuss the above topic, let’s understand what SEO means?
SEO or Search Engine Optimization is a process by which you ask the search engine robots to give you a priority in their search results when a particular term or key-phrase is searched. So if you wish to rank your site for a particular keyword or key phrase then one has to edit the source codes in such a way that it meets the requirement of various search engines factors together known as Algorithm, be it Google, Yahoo, MSN or others.
As its always advisable to deal with a company which use only White Hat SEO techniques and completely avoids any Black Hat SEO techniques. Understanding the Black and White hat techniques is a vast topic and requires some good level of expertise, but to understand in simple words Black hat methods are the short cuts to success which generally do not last long and may lead to a ban on your website. So, ideally a genuine SEO company will never do the following things.
Once you are happy with the above six points, ask the SEO expert or Company to show you some live results of their existing clients. You may also go to the extent of speaking to their existing clients and asking for their feedback on the SEM services provided by the said Website Optimization Company.
Finally, although it’s not a marriage, yet be careful before finalizing an SEO expert to work on your site. As SEO will be an on going process and some one with long term standing and good understanding of the subject can only be the right choice.
About The Author
SAVITTM - An Indian SEO Company that provides clients with effective and affordable search engine marketing solutions.
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